BRAND
Pinnacle Brand Guidelines
Resources for presenting the Pinnacle Stewardship brand consistently and professionally. For inquiries, write to info@pinnaclestewardship.com.
Download brand assets
Naming
Pinnacle is a single word, always spelled with a capital P. The firm name is Pinnacle Stewardship. Do not write “Pinnacle app,” and do not set the name in all caps except inside an approved lockup.
Usage
Give the mark and wordmark room to breathe. Do not stretch, outline, recolor, or add shadows. Do not place the lockup on busy photography, or combine it with other marks, without written consent. Questions: info@pinnaclestewardship.com.
Logos
Use the lockup whenever space allows. Use the logotype when the mark is already nearby, and the logomark in tight layouts. Download SVG for print and scaling, PNG for slides and raster tools. Do not recreate the drawing by hand.
Lockup — Dark
Full mark and wordmark. Use on ivory black, plum, and photography.
Logotype — Light
Wordmark only. Use on light grounds when the mark is already nearby.
Logotype — Dark
Wordmark only. Use on dark grounds when the mark is already nearby.
Colors
These are the tokens used across the Pinnacle site. Copy a hex for slides, print, or product UI. Prefer Champagne and Ivory for type on dark grounds, and Deep Plum for type on light grounds.
Pure Black
#000000
RGB 0, 0, 0
Ivory Black
#100C14
RGB 16, 12, 20
Deep Plum
#24112F
RGB 36, 17, 47
Pinnacle Plum
#4F216C
RGB 79, 33, 108
Slate
#8B8490
RGB 139, 132, 144
Champagne
#DACEB4
RGB 218, 206, 180
Pinnacle Ivory
#F5F4F1
RGB 245, 244, 241
Warm Stone
#FAFAF9
RGB 250, 250, 249
Typography
Headlines use Hedvig Letters Serif. Interface, labels, and body use TASA Orbiter. Keep this pairing on other digital assets so Pinnacle reads as one house.
DISPLAY
Hedvig Letters Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Use for page titles, section headings, and formal statements. Regular, 400.
INTERFACE
TASA Orbiter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Use for body copy, navigation, buttons, and data. Regular 400 and Medium 500.